What are my options?
If you manage any kind of business, you should know that the essential component that keeps you going is your customers. Any kind of marketing strategy needs to be built around your customers, by knowing what they want and how to engage with them. Getting your message out to your customers can be done in a variety of ways:
Email marketing involves mailing an advertisement or advertorial message to your client via email. Your customers can sign up to receive emails from you, meaning you can send details on products, promotions, sales and special offers directly to your target audience. This kind of marketing is highly targeted, with little wastage as your customers have opted to receive the message. You could also buy email addresses of particular target audiences from third party companies to attract new customers. You can also use this method of marketing to track sales.
Facebook one of the biggest and most used social media sites in the world. It has more than a billion active users, with over 60% of users logging in every day. You could set up a Facebook page to advertise your business and interact personally with your customers, but you do have to rely on people finding your page. Alternatively, you can buy paid advertising on Facebook which can be done very cost-effectively as you can target audiences by demographic, location and by their hobbies and interests.
Blog marketing promotes and advertises your brand, business or website, through the medium of blogs. This can be done by placing advertisements on the blogs, or by the blogger reviewing and recommending your business or brand.
Website marketing is used to promote your website in an effort to increase traffic. When your customers click on an advertisement on your web page, it is called Click Through Rate (CTR). The higher the CTR, the more revenue you will earn. Using Search Engine Optimization (SEO) also increases the chances of your customers visiting your website.
Performance based marketing, such as affiliate marketing, gives the affiliate revenue every time a sale is made through a link on the affiliate’s website or social media post. Amazon are one such company that offers this, and you can earn up to 10% in advertising fees by linking to Amazon’s products. Marketing isn’t all leaflets and flyers these days. There are many digital methods that require minimal costs and can really bring in those new clients.
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